Learning Objectives

This course is an overview of the export cycle including WTO regulations,regional & bilateral agreements, marketing mix, source of trade information, distribution channels, negociation, contracting, and export documentation & logistics.

By the end of the program, participants will be able to gain the following knowledge and skills:
	Understand the Egyptian strategy and national plan for export development;
	Identify the main documents required  for the completion of  export procedures;
	know how the international and bilateral agreements help in acquiring completive edge;
	Understand the main criteria for selecting the international markets;
	Identify the main components of the marketing mix;
	identify the different factors that affect export's prices;
	understand the fundamentals of marketing communication;
	know the various documentary collection and international standards for standby L/C; and
	Apply various methods of payment for foreign trade.

Contents

	The Company Internal Factors – readiness to export SWOT Analysis
	Environment (Internal & External Factors)

• Domestic (Egyptian Export Strategy, Customs, Documentation and procedures)
• International (WTO, Regional agreements, certificate of origin)

Export Marketing

• Marketing mix 5 Ps (Product , Price, Promotion, Place, Perception)
• Market Research
• Sources of Information
• Market Selection
• Distribution Channels
• Communication

	Skills (Negotiation, Presentation, and Contracting)
	Intercultural Aspects
	Export Techniques

• Logistics/ Transportation/ Packaging/&Packaging.
• Financing/ Terms of payment & Incoterms/Credit Insurance.
• Legal Aspects/ International Contracts.

	Standards/ Quality/quality Assurance
	Export Strategy Plan

Who Should Attend

	Export managers and specialists
	Marketing managers and specialists

Course Duration
10 days 5 hours each

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