Introduction:
With the increasing globalization of markets and businesse internalization, SME's are unavoidably faced with the challenge of dealing with foreign customers,competitors,and suppliers.Thus,going international is no longer a luxury, but a necessity for economic survival. The challenge of international marketing is to develop strategic plans that are competitive to penetrate and Survive in global Markets. this course is an overview of the export cycle including WTO regulations,regional & bilateral aggreements, marketing mix,source of trade information,distribution channels,negitiation,contracting,and export documentation & logistics.

Learning Objectives:

By the end of the program, participants will be able to gain the following knowledge and skills:
	Understand the Egyptian strategy and national plan for export development; Identify the main documents required for the completion : know how the international and bilateral agreements help in acquiring completive edge;
	Understand the main criteria for selecting the international markets;
	Identify the main components of the marketing mix;
	Identify the different factors that affect the export's prices;
	Understand the fundamentals of Marketing Communication.
	know the varous documentary collection and international standards for standby L/C and apply various methods of payment for foreign trade.

Contents:

	The Company Internal Factors – readiness to export SWOT Analysis.
	Environment (Internal & External Factors)

• Domestic (Egyptian Export Strategy, Customs, Documentation and procedures)
• International (WTO, Regional agreements)

International Marketing

• Marketing mix 5 Ps (Product , Price, Promotion, Place, Perception)
• Market Research.
• Sources of Information.
• Market selection
• Distribution Channels

Export Techniques

• Logistics/ Transportation/ incoterms.

Who Should Attend:

	Export managers and specialists.
	Marketing managers and specialists.

   Please download and review the pdf file for attendance and exam instructions

Course Duration:
5 days 5 hours each.