•  An internationally recognized certificate by Forum for International Trade Training (FITT) . IT provides you with a unique opportunity to advance in your professional career in the international trade.
  • A unique opportunity to develop your skills in export management in line with the latest global practices and international standards.

At the end of the course, successful participants will be able to:

  • Understand global markets and export requirements.
  • Develop skills in international marketing and negotiation.
  • Understand best practices in international contract management and global logistics planning.
  • Develop effective strategies for achieving competitive advantage in the export field.
  • Apply acquired knowledge through practical case studies.

 1. Feasibility of International Trade

  • Global Economy and Competitiveness.
  • Assess organizational readiness to Export: SWOT analysis .
  • Determine potential target markets.
  • Conduct Market Research & Trade Information sources.
  • Determine product eligibility for export.
  • Export Costing & Pricing.
  • Marketing Communication (Trade mission – fairs – promotion).

2. International Market Entry Strategies

  • Develop strategic market entry plan / international business plan.
  • Manage direct and indirect exports.
  • Channels of Distribution.
  • Develop Cross-cultural relationships and business ethics.

3. Internal & External Factors for Export

  • Export Laws, Regulations & Documentation.
  • Egyptian Customs System.
  • WTO / Economic Groupings and Regional Agreements.
  • Rules and Certificates of Origin.

4. Global Value Chain

  • Purchase goods/ services.
  • Manage inventory / Transport goods & Deliver services.
  • Manage control documents.

5. Services & Product for a Global Market

  • Shipment and Transportation.
  • Terms of Payment and Incoterms.
  • International Contracts. / Resolve business disputes, discrepancies.
  • Transfer of Technology / Standardization.
  • Quality Assurance & Customer Satisfaction / Total Quality Management.
  • Packing & Packaging for Export.

6. International Trade Finance

  • Conduct Trade transaction.
  • Meet conditions of payment options / Manage payment defaults.
  • Export Finance / Export Risk Insurance.
  • Analyze Risks / Mitigate Risks.

7. Business Skills for Export

  •  Develop effective communication skills.
  •  Reference skills for successful business transactions and export deals.
  •  Use digital marketing for export.

  • Export managers & specialists
  • Marketing managers & specialists

(30 Working days / 4 hours each day)